If you belongs to e-buisness then conversions matters, whether its ecommerce website or simple buisness website every website impact by the colors used in website background.
I have shared a below infographics from kissmaterics website.
As per your target audience (gender) you can use different colors to designs a better website, which has best usability.
++ Click Image to Enlarge ++
Source:
How Colors Affect Conversions – Infographic